PACKAGING
Primal specializes in raw pet food, a venture inspired by founder Matt Koss's transformative journey with his beloved dog, Luna. Faced with Luna's health challenges, Matt embraced a holistic approach to her diet, turning to a Biologically Appropriate Raw Food (BARF) regimen. Witnessing Luna's remarkable recovery and flourishing well-being, Matt was inspired to share this nourishing solution with pet owners everywhere, thus giving birth to Primal.
DEFINING THE PORTFOLIO & PACKAGING SYSTEM
“Our objective here is to have a compelling, cohesive packaging restage across our portfolio of products to bring the brand to life in a more compelling way for consumers, ultimately, to drive top line growth. This is an advertising vehicle to the consumer.” -Courtney, VP of Marketing
THE RAW OG
“I don’t think we’re getting enough credit for being the OG in raw. I don’t think our brand association is strong or broad enough to reach new consumers in the right way. ”
