PACKAGING DESIGN | PHOTO RETOUCHING | DIGITAL | TRADESHOW
For the past 25 years, Canidae has offered dog and cat food products focusing on goodness for pets and the planet through regenerative agriculture and sustainable operations.
DEFINING GOOD FOR PETS & THE PLANET
Canidae sought to realign its packaging to embody its core philosophy, centered on sustainability and fostering genuine emotional connections with consumers by exemplifying what it truly means to be "good for pets & good for the planet." To achieve this, we orchestrated a transformation by refining the brand's color palette, integrating engaging visuals of forward-facing dogs to evoke emotional connection, and infusing our messaging and visuals with a sustainability-driven ethos. Throughout this process, our focus also remained steadfast on celebrating the unique qualities of the product that set it apart in the market.
