PACKAGING DESIGN | PHOTO RETOUCHING | DIGITAL
Helped Natural Balance launch a new sub-brand called Health Protection. The recipes are developed with veterinarian and pet nutrition experts to provide your dog with complete and balanced nutrition that supports whole-body health and digestive wellness. Each delicious bite is made with high-quality ingredients to deliver optimal health.
TELEGRAPHIC MESSAGING
Our goal was to clearly communicate the two core benefits of Health Protection, ensuring consumers grasp the product's value instantly. These two pillars are: 1) Complete Health, offering 6-in-1 support, and 2) Easy Digestion, featuring prebiotic fiber and a probiotic coating. Additionally, we aimed to strike a balance between the nutritional science behind the product and the emotions behind the protection that we want to provide for our dogs.
