RETAIL STRATEGY | PACKAGING
Aquor, an industry innovator and disruptor, specializes in thoughtfully designing and producing the next generation of products that efficiently facilitates water access. Enlisted was approached to design packaging for their outdoor faucet. The design needed to reflect Aquor’s premium product proposition while streamlining navigation to quickly address consumer need states, establishing Aquor as the leading brand for outdoor faucets.
RETAIL-READY PACKAGING
Aquor, in a very condensed timeline, was preparing to enter the physical retail space for the first time. We were approached to strategically execute the packaging design for the launch of their outdoor faucet at Home Depot.
HOW TO WIN AT HOME DEPOT
Our designs were centered on three key objectives: increasing brand recognition, providing product clarity, and enabling quick differentiation on the shelf. We presented competitive and retail audits that helped everyone understand the category and Home Depot strategies, along with clear and actionable synthesis. Following that, we collaborated with Aquor to align on vision boards and establish a visual design direction.
