BRANDING | PACKAGING
As a 10+ year old brand, bringing relevancy to Rise Bar's image and positioning while effectively conveying its numerous benefits posed a significant challenge. Condensing essential information into visually appealing packaging suitable for shelf display amidst a crowded market landscape was imperative.
THE WORK
Develop a versatile design system adaptable to the entire product line, emphasizing simplicity and boldness to convey key messages effectively. Focus on creating a brand identity with broader applicability, extending beyond protein bars to cater to diverse consumer preferences.
