Design a brandmark and packaging that better compliments the bakery’s handcrafted and decorative offerings. Nothing Bundt Cakes is a franchise bakery that specializes in various forms of bundt cakes. The idea behind the company is to not compromise on quality ingredients, paired with handcrafted ingredients and imaginative decorations. The objective of the packaging and identity work was to better reenforce this idea. 
The packaging is a playful, yet elegant design to cater to its core consumer base of young adult families. The packaging has been specifically designed around the bundtlets, which is the individual size bundt cakes. It includes simplistic illustrations, their signature frosting drip as a graphic element, and the packaging easily turns into an individual plate by simply tearing off the middle strip.
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